The Sound Bite Workbook: How to Generate Snappy Tag Lines,

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

In the news business and politics, theyâ€™re called sound bites. In advertising, theyâ€™re called slogans or tag lines, depending on their placement and use. For movies, theyâ€™re called log lines. On books, theyâ€™re titles or subtitles. For people, theyâ€™re monikers.

All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.

This concise, practical workbook takes you step by step through the process of crafting catchy little messages. Because they are so compressed and magnetic, they become a powerful business asset.

Included are:

* Eight time-tested guidelines for productive brainstorming

* Seventeen fruitful brainstorming methods

* Ten tips for arranging and tweaking your ideas for greatest impact

* Twenty-two guidelines for selecting your best option

* Six methods of advanced sound bite mastery

The author of more than a dozen other books, including 6 Steps to Free Publicity, Marcia Yudkin is also Head Stork of Named At Last, a naming firm, which helps companies and entrepreneurs create and select effective names and tag lines.
Country USA
Manufacturer Creative Ways Publishing
Binding Kindle Edition
ReleaseDate 2011-09-13
Format Kindle eBook

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles