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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Product ID: 0136106811 Condition: New
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Product Description

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

Technical Specifications

Country
USA
Brand
Routledge
Manufacturer
Routledge
Binding
Hardcover
PartNumber
black & white tables, figures
IsAdultProduct
Height
9.25
Length
6.25
Weight
1.25002102554
Width
1
NumberOfItems
1

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