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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyâ€“rather than simply calculate pricing based on product and profitâ€“in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todayâ€™s markets.
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Country USA
Brand Routledge
Manufacturer Routledge
Binding Hardcover
ItemPartNumber black & white tables, figures
UnitCount 1
EANs 9780136106814
ReleaseDate 0000-00-00

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