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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

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Product Description

Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

 

 

Create a great customer experience whoever you are.

 

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

 

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

 

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

 

Technical Specifications

Country
USA
Brand
FT Publishing
Manufacturer
FT Publishing International
Binding
Paperback
PartNumber
9780273775089
IsAdultProduct
Height
9.1
Length
6
Weight
1.04940036712
Width
0.6
NumberOfItems
1

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