The Third Screen: Marketing to Your Customers in a World Gone Mobile
Product ID: 1857885643
Condition: New
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Product Description
The Third Screen: Marketing to Your Customers in a World Gone Mobile
- Used Book in Good Condition
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.
Technical Specifications
Country
USA
Brand
Nicholas Brealey Publishing
Manufacturer
UNKNO
Binding
Hardcover
Height
9.39
Length
6.43
Weight
1.04940036712
Width
0.91
NumberOfItems
1
