The Third Screen: Marketing to Your Customers in a World Gone

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screenâ€”the mobile deviceâ€”is redefining the role of the consumer.

Country	USA
Author	Chuck Martin
Binding	Hardcover
Brand	Brand: Nicholas Brealey Publishing
EAN	9781857885644
Feature	Used Book in Good Condition
ISBN	1857885643
Label	Nicholas Brealey America
Manufacturer	Nicholas Brealey America
NumberOfItems	1
NumberOfPages	230
PublicationDate	2011-05-16
Publisher	Nicholas Brealey America
SKU	9781857885644
Studio	Nicholas Brealey America
ReleaseDate	0000-00-00

The Third Screen: Marketing to Your Customers in a World Gone Mobile