Total Competition: Lessons in Strategy from Formula One

Total Competition: Lessons in Strategy from Formula One

From Ross Brawnâ€”one of the most successful figures in Formula One auto racingâ€”comes a compelling insiderâ€™s account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.

Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and â€œthe closest thing there is to a certifiable geniusâ€ (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teamsâ€”at work, play, or homeâ€”can use to achieve their own goals, too.

Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as â€œEmbrace Humility,â€ â€œInvest in People and Culture,â€ â€œStrive for Simplicity, Manage Complexity,â€ and much more.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster UK
Binding Paperback
ItemPartNumber 9781471162381
ReleaseDate 2017-10-17
UnitCount 1
EANs 9781471162381

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster UK
Binding	Paperback
ItemPartNumber	9781471162381
ReleaseDate	2017-10-17
UnitCount	1
EANs	9781471162381

Total Competition: Lessons in Strategy from Formula One

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