Trailblazer: The Power of Business as the Greatest Platform

Trailblazer: The Power of Business as the Greatest Platform for Change

NEW YORK TIMES BESTSELLER â€¢ The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the futureâ€”in which changing the world is everyoneâ€™s business.

â€œThe gold standard on how to use business as a platform for change at this urgent time.â€â€”Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work

Whatâ€™s the secret to businessÂ growth and innovation and a purpose-driven careerÂ in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

InÂ Trailblazer,Â Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the worldâ€™s most admired companies. He reveals how Salesforceâ€™s core valuesâ€”trust, customer success, innovation, and equalityâ€”and commitment to giving back have become the companyâ€™s greatest competitive advantage and the most powerful engine of its success. Because no matter what business youâ€™re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate aÂ company culture positionedÂ to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore whatâ€™s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time,Â TrailblazerÂ reveals how anyone can become an agent of change.

Praise for Trailblazer

â€œA guide for what every business and organization must do to thrive in this period of profound political and economic change.â€â€”Jamie Dimon, chairman and CEO of JPMorgan Chase

â€œIn Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.â€â€”Susan Wojcicki, CEO of YouTube
Country USA
Brand Currency
Manufacturer Crown Currency
Binding Hardcover
ItemPartNumber 56010857
Color Silver
ReleaseDate 2019-10-15
UnitCount 1
EANs 9781984825193

Country	USA
Brand	Currency
Manufacturer	Crown Currency
Binding	Hardcover
ItemPartNumber	56010857
Color	Silver
ReleaseDate	2019-10-15
UnitCount	1
EANs	9781984825193

Trailblazer: The Power of Business as the Greatest Platform for Change

You might also like...