Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Product Description
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Technical Specifications
You might also like
The Art of Product Management: Lessons from a Silicon Valley Innovator
Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
Inspired: How To Create Products Customers Love
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Impact Pricing: Your Blueprint for Driving Profits
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Peak: How Great Companies Get Their Mojo from Maslow (J-B US non-Franchise Leadership)
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue