University of Nike: How Corporate Cash Bought American Higher

University of Nike: How Corporate Cash Bought American Higher Education

The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. Â

**A New York Post Best Book of the Year**

In the mid-1990s, facing severe cuts to its public funding, the University of Oregonâ€”like so many colleges across the countryâ€”was desperate for cash. Luckily, the Oregon Ducksâ€™ 1995 Rose Bowl berth caught the attention of the schoolâ€™s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.

But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.

Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus lifeâ€”all revealing a university being run like a business, with Americaâ€™s favorite â€œShoe Dogâ€ calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract.

More alarming still, Hunt finds other schools taking a page from Oregonâ€™s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas.

Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
Country USA
Brand Melville House
Manufacturer Melville House
Binding Hardcover
ItemPartNumber unknown
Color Multicolor
ReleaseDate 2018-10-23
UnitCount 1
EANs 9781612196916

Country	USA
Brand	Melville House
Manufacturer	Melville House
Binding	Hardcover
ItemPartNumber	unknown
Color	Multicolor
ReleaseDate	2018-10-23
UnitCount	1
EANs	9781612196916

University of Nike: How Corporate Cash Bought American Higher Education

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