Value Selling Strategies P.R.O.S.P.E.C.T. Model: Prevent Price Objections by Selling Value
Not Available / Digital Item
Value Selling Strategies P.R.O.S.P.E.C.T. Model: Prevent Price Objections by Selling Value
Selling VALUE gets easier with the right tools and an incredibly flexible structure to guide the process. The VSS P.R.O.S.P.E.C.T. Modelâ„¢ provides the latest knowledge, skills and strategies to accomplish this goal. In the Value Selling Strategies process, the actual selling is done during a strategically designed interview structured around major closing strategies. It is designed to PREVENT most common sales stopping objectives.
• Use a sales interaction model guided by the psychological buying process • Qualify and disqualify prospects based on the profile of your most profitable customers • Identify the real buying influences and decision makers • Guide the prospect to discover the value of your products and services • Avoid common pitfalls of presenting solutions after discovering needs • Move the pressure of time and priority from you to the prospect • Prevent most common objections, especially price • Help the prospect set the product / service selection criteria (specifications) • Identify your unique and distinctive selling points in each sales situation • Work with a list of 80 areas where commodity sellers differentiate themselves • Be forewarned about which objections you must neutralize • Include your unique and distinctive selling points in the selection buying criteria • Help the prospect rule-out and lock-out the competition for you • Discover priority buying motives • Let the prospect make the “claims†for the benefits rather than you • Rehearse the prospect to sell internally for you when you’re not around • Create change resistant attitudes favorable to your unique and distinctive selling points • Structure your sales interaction around major closing strategies • Block the competition between calls with these three techniques • Set the agenda action items and set up your next meeting to advance the sale • Use the interim action plan closing strategy to help the prospect carry out steps in the sales process between contacts • Use the meeting agenda setting process to pre-close on key steps in the sales process • Use the Criteria Driven Presentation to establish trust and rapport with those you didn’t meet during the sales interviewing process • Present your product/service to the prospect’s selected criteria • Structure you presentation around major closing strategies • Use a personality based closing strategy that works consistently with both ends of the decision making continuum