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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a businessâ€”design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look goodâ€”it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tipsÂ to increase web sales/leads by 10% â€“ 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!

Country	USA
Binding	Paperback
EAN	9780321489821
Edition	1
ISBN	0321489829
Label	New Riders
Manufacturer	New Riders
NumberOfItems	1
NumberOfPages	216
PublicationDate	2007-10-27
Publisher	New Riders
Studio	New Riders
ReleaseDate	0000-00-00

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