Wella Professionals Straighten IT Intense N/R New Straightener Cream

Wella straighten IT is a powerful and reliable straightener which, thanks to its new cationic formula base, also ensures ideal structural balance at the same time. Its special Hydor Safe complex demonstrably increases the hair's own capacity to retain moisture,
whilst the reserves of moisture formed in this way prevent the hair structure from
drying out. Dermatologically tested for skin compatibility.

Hair Structure/Hairstrength
Fine Hair
chemically untreated : intense development time approx :15 mins
Colored/Highlighted(up to 30%): Mild development time approx (w/o Heat): 5 mins
Chemically reshaped : mild Development time approx (w/o heat) : 5 mins

Normal hair
chemically untreated : intense
Development time approx.(w/o heat) : 20mins
Colored/Highlighted ( up to 30%) : mild
Development time approx (w/o heat) : 10 mins
chemically reshaped :mild
Development time approx (w/o heat) : 10mins

Thick Hair
Chemically untreated :intense
Development time approx.(w/o heat):25 mins
colored/highlighted (up to 30%) : mild
Development time approx(w/o heat) : 15 mins
Chemically reshaped: mild
Development time approx (w/o heat ) : 15 mins