☰

Arts & Photography

History & Criticism

Why Fonts Matter

Why Fonts Matter

Take a look at the experiences and associations typeface evokes.

Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities.

Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.
Country USA
Brand Gingko Press
Manufacturer Gingko Press Inc.
Binding Paperback
ItemPartNumber Illustrated
UnitCount 1
EANs 9781584236313
ReleaseDate 0000-00-00

You might also like...

How to Draw Type and Influence People: An Activity Book

How to Draw Type and Influence People: An Activity Book

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

Just My Type: A Book About Fonts

Just My Type: A Book About Fonts

Design Is Storytelling

Design Is Storytelling

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition

The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition

Graphic Design Solutions

Graphic Design Solutions

Creative Workshop: 80 Challenges to Sharpen Your Design Skills

Creative Workshop: 80 Challenges to Sharpen Your Design Skills

The Designer's Dictionary of Color

The Designer's Dictionary of Color