Your Britain: Media and the Making of the Labour Party

Your Britain: Media and the Making of the Labour Party
- Used Book in Good Condition
In the early twentieth century, new mass mediaâ€”popular newspapers, radio, filmâ€”exploded at the same time that millions of Britons received the vote in the franchise expansions of 1918 and 1928. The growing centrality of the commercial media to democratic life quickly became evident as organizations of all stripes saw its potential to reach new voters. The new media presented both an exciting opportunity and a significant challenge to the new Labour Party. Laura Beers traces Labourâ€™s rise as a movement for working-class men to its transformation into a national party that won a landslide victory in 1945. Key to its success was a skillful media strategy designed to win over a broad, diverse coalition of supporters. Though some in the movement harbored reservations about a socialist party making use of the â€œcapitalistâ€ commercial media, others advocated using the media to hammer home the message that Labour represented not only its traditional base but also women, office workers, and professionals. Labourâ€™s national leadership played a pivotal role in the effective use of popular journalism, the BBC, and film to communicate its message to the public. In the process Labour transformed not only its own national profile but also the political process in general. New Labourâ€™s electoral success of the late twentieth century was due in no small part to its grasp of media communication. This insightful book reminds us that the importance of the mass media to Labourâ€™s political fortunes is by no means a modern phenomenon.
Country USA
Brand Harvard University Press
Manufacturer Harvard University Press
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
EANs 9780674050020
ReleaseDate 2010-06-14

Country	USA
Brand	Harvard University Press
Manufacturer	Harvard University Press
Binding	Hardcover
ItemPartNumber	Illustrated
UnitCount	1
EANs	9780674050020
ReleaseDate	2010-06-14

Your Britain: Media and the Making of the Labour Party

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