Due to misunderstandings regarding the future product policy of
LEGO Company, they have hereby informed that there will be no radical
changes following the company’s new strategy.
Kjeld Kirk
Kristiansen, owner and CEO, announced a change of direction, including, among other
things, that the future growth strategy will not be based on big,
movie-related IP’s such as
Harry Potter.
This does not mean that
the company will exclude that kind of stories and themes, but just that
the growth should be based on the fundamental products, where sales do
not to the same extent go up and down, depending on whether or not
there is a new movie this year.
The
LEGO Company’s core products
are not only the
original bricks but also all other products which
challenge children’s imagination and creativity. This has always been one of the most attractive qualities of the company.
It has been said that a product range like
LEGO MINDSTORMS is no longer in focus. This
is not true. On the contrary,
MINDSTORMS,
CLIKITS and
BIONICLE are all
good examples of products the company wants to stake on.
We have a full range of LEGO products here at WantItAll. From
LEGO Playstation 3 games such as "
Lego Star Wars: The Complete Saga" to actual
LEGO Star Wars, down to the basic
LEGO building blocks we have it!
