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Tag Heuer drop bogey boy Tiger Woods as front man 

The latest in a string of canceled sponsorships, Tag Heuer has distanced itself from Tiger Woods in the wake of his sex scandal involving hookers, porn stars and girls he picked up in bars. This is the latest in a number of sponsors including Gillette and Accenture, who are avoiding bad rep associated with the golfer.  

Gillette, men’s shaving accessory company, distanced itself as sponsor of Tiger Woods last week. The company’s slogan “The Best a Man Can Get” took on a somewhat ambiguous tone after the news of Wood’s numerous affairs.  

Accenture too have cancelled their sponsorship of the golfing legend, and quite appropriately so as company prides itself on forward thinking and planning. Something Tiger is no longer the poster boy for.  

Spokesperson for the watch company was quotes as saying “we have to take account of the sensitivity of some consumers in relation to recent events,” expecting sales to decline because of Tiger’s infidelity. Whether or not women are buying Rolex instead of Tag Heuer is premature to tell, but the watchmaker is taking no chances ahead of the Christmas rush.
Date Added: 27 Dec 2009 16:21:00

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