Cartier SA is a French jeweller and watch manufacturer. The company has a long and distinguished history of serving royalty, as well as stars and celebrities. One Prince of Wales hailed Cartier as "Joaillier des Rois, Roi des Joailliers" (Jeweller to Kings, King of Jewellers"). Cartier received an order for 27 tiaras for the coronation of the future King. King Edward VII was crowned in 1902 and in 1904 he honoured the Company with the Royal warrant of supplier to the Royal Court of England. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt and finally Albania, and also from the House of Orleans and the Principality of Monaco.
Cartier's signature timepiece--the Tank--which debuted in 1917 during the First World War and was inspired by the tough new war machine the Americans introduced to the fighting in Europe. Cartier's first water-resistant watch was named after the Pasha of Marrakesh, who requested that Cartier create watch that he could wear while in his swimming pool and not lose track of time.
Interpretation of Cartier's signature Tank design, the Tank Francaise is a stylish blend of strength and beauty. This smaller version features a thin curved steel case on an elegant brushed steel bracelet with polished borders and a hidden deployment clasp. Visible beneath the sapphire crystal, the off-white dial boasts bold black Roman numerals, blue steel sword hands, and the Cartier name. An octagonal crown, appointed with a blue spinel cabochon, adds a distinctive touch. A sophisticated accent for any occasion, this watch offers Cartier calibre 057 quartz movement and is rated water resistant to 30 meters.
And while it is known more for its luxurious design, Cartier is also credited with creating the highly functional deployment folding clasp in 1910, which is now used by watchmakers around the globe. Modern Cartier watchmakers still base their watch designs on the early fundamentals developed by Louis Cartier. Treasured by collectors, Cartier watches are distinguished by their impressive variety of shapes (round, square, oval, Tank, Tortue and Tonneau), by their exceptional materials and workmanship, and by their recognizable Cartier aesthetic, an elegant blend of classic and modern design.