The Sony Cyber-shot DSC-W350 digital camera is based around a 14.1-megapixel sensor, coupled to a Carl Zeiss 4x optical zoom lens. Lens offers a 35mm-equivalent range from a generous 26mm wide-angle to a moderate 105mm telephoto. The W350 can capture 4:3 aspect ratio images at up to 4,320 x 3,240 pixel resolution, 16:9 aspect ratio images at up to 4,320 x 2,432 pixels, or HD movies at 1,280 x 720 pixels at 30 frames per second. In addition, the Sony W350 includes Sony's unique Sweep Panorama function for the first time in a CCD-based Cyber-shot camera, allowing automatic creation of up to a 268-degree panorama in-camera by simply sweeping the lens across the subject.
On the rear panel of the Sony Cyber-shot is a 2.7-inch LCD with a resolution of 230,400 dots, this serves as the only method of framing and reviewing images, given that the W350 doesn't feature an optical viewfinder. The Sony DSC-W350 has a 9-point autofocus system, and does include face detection capable of detecting up to eight faces in a scene and differentiating between children and adults. This ability is used to provide a Smile Shutter function that automatically triggers the shutter when your subject is smiling, as well as both anti-blink and blink-detection features. Shutter speeds from 2 to 1/1,600 second are possible under automatic control, and sensitivities ranging from ISO 80 to 3,200 equivalents are on offer, with ISO 80 to 800 available under automatic control. 2.0EV of exposure compensation is available, in 1/3 EV steps.
Images and movies can be recorded on Sony's proprietary Memory Stick Duo, PRO Duo (Mark 2 only), PRO Duo High Speed, or PRO-HG Duo cards, as well as the more common Secure Digital and Secure Digital High Capacity cards. 45MB of internal memory is also available, helpful for capturing a few of the most important photos should you forget to bring a flash card along on a day trip. The Sony W350 includes NTSC / PAL standard definition video output connectivity, as well as USB 2.0 High Speed data connectivity. Component HD connectivity is available via optional proprietary cable. Power comes courtesy of a proprietary NP-BN1 Infolithium battery pack rated 240 images.