We Are All Weird: The Rise of Tribes and the End of Normal

We Are All Weird: The Rise of Tribes and the End of Normal

Now R 475

Was: R 590



  • We Are All Weird The Rise of Tribes and the End of Normal

Enhance your order


Finally available in bookstores Seth Godin s cult classic on the future of marketing For generations marketers industrialists and politicians have catered their message to the normal and have tried to tell consumers what they should buy use and want In an industrial mass market driven world this was efficient and it worked until now The internet has demolished the mass market and weird is the new normal Human beings prefer to organize in tribes into groups of people who share a leader or a culture or a definition of normal The rise of addressable tribes of mini communities and people obsessed with causes hobbies and passions is changing politics economics marketing manufacturing and everything else In We Are All Weird Seth Godin shows how catering to the masses created the last version of our culture but is failing with this one Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird Marketers can fight to protect the status quo and lose or engage in this important revolution In this bold manifesto Godin calls for the beginning of offering people more choices and interests and giving them more authority to operate in ways that reflect their own unique values People who care now have the power to step forward and insist that the world work in a different way There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive World of Warcrafters LARPers Settlers of Catan Weird Beliebers Swifties Directioners Weirder Paleos vegans carb loaders ovolactovegetarians Pretty weird Mets fans Yankees fans Bears fans Definitely weird Face it We re all weird So why are companies still trying to build products for the masses Why are we still acting like the masses even exist Weird is the new normal And only companies that figure that out have any chance of survival This book shows you how
Interact with us
© 2018 - WantItAll (Pty) Ltd | 49 Galaxy Ave, Linbro Park, Gauteng, 2091, South Africa | Company Reg No. 2007/024936/07 | VAT No. 4920242924
Terms & Conditions | Version - 2.0.958