Winner of Good Design Award 2015, iF Design Award 2016, red dot Design Award 2016. A short 160mm silicone Lightning cable made for portability. This simple and easy-to-carry design is ideal for anyone tired of their cables getting tangled. All metal components are easily hidden upon storage, so you don't have to worry about the cable damaging any of your other items. By using the loop section, you can even carry the cable around like a keychain.