When was the last time you took a good breath? No, not that involuntary action that occurs in your body every few seconds, but the deep breath of introspection. It's that moment when you exhale everything only to fill your lungs afresh with virgin air and an extended period of contemplation. Perhaps this is such a time for us here at WantItAll.

We believe that we're bringing something to South African consumers that no one else is able to deliver. When we named our company, it wasn't an attempt to lure unsuspecting e-shoppers to their financial grave, but to present a consolidated e-commerce portal that really satisfied a human desire within all of us for “things”. And with a touch of simplicity as well.

It's true that there are a number of local sites offering many of the items that we do. But not many will boast over 14 million products. That means if you had to look at a new item on our site every second, it would still take you about 162 days to get through our range, by which time we would've added a whole span of new items. You see, we're not sitting still. We also Want It All. So if you're looking for a Binary LED time piece, a Marvel Heroes vs Villains Pinball game or you're desperately desiring a piece of Cube World real estate, we've got it for you. And even in the unlikely event that we don't have what you're looking for, email us and we'll try our best to source it for you!

Looking back, we see days of sweat and stress and countless nights of packing goods into boxes. Let's not even mention personal lives that have been put on hold to make this venture work. But that's the past. The future is what really excites us. You see, we're starting to make waves. Had you wandered onto the popular blog, Chumpstyle back in 2006, you'd have seen that we were mentioned. Maybe you're a bigger fan of Unwired's Digital Life? Well, they've noticed us too. Last year we were nominated for an award in the second annual SA e-commerce awards under the Best Jewellery and Watches Store, Best Kids and Baby Store and Best Photographic Store categories.

Hello 2008 and now the likes of ITWeb, Moneyweb, MyBroadband and Financial Mail are starting to carry stories about us and what we're passionate about. Why not check out this MyBroadband podcast and listen to what we've got to say? Even Google gave us a call out of the blue and said they're interested in our business and would love to support us! Please excuse us while we blow our trumpet a bit!

As a WantItAll blog reader, client or casual product browser, you should be excited too. Partnerships and favourable attention of this magnitude can only translate into better processes, improved systems and customers that can't stop smiling.

Happy customers, an unparalleled inventory, the simplest process to order items from overseas and the hottest gadgets delivered to your doorstep? Yes, this is WantItAll and it's for everybody!