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Analysis for Marketing Planning
Product ID: 0073529842
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Product Description
Analysis for Marketing Planning
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product€s environment, customers and competitors.
Technical Specifications
Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw-Hill Education
Binding
Paperback
PartNumber
figures
Height
9.1
Length
6.5
Weight
0.89948602896
Width
0.5
NumberOfItems
1
