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Marketing
R 2,684
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
R 1,455
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
R 4,117
Media and Convergence Management
R 2,160
Marketing Cases from Emerging Markets
R 1,920
Sensory Marketing
POR
Real Luxury: How Luxury Brands Can Create Value for the Long Term
R 2,566
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
R 1,882
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
POR
Storytelling: Branding in Practice
POR
Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges
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