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Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Country USA
Brand McGraw-Hill Irwin
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
EANs 9780072865783
ReleaseDate 0000-00-00

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