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Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Product Description
Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Technical Specifications
Country
USA
Brand
McGraw-Hill Irwin
Manufacturer
McGraw-Hill/Irwin
Binding
Hardcover
Height
10
Length
7
Weight
3.24961374188
Width
1.32
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