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Corporate Communication

Corporate Communication

Product ID: 007340327X Condition: New
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Product Description

Corporate Communication

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

Technical Specifications

Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw Hill
Binding
Paperback
PartNumber
9780073403274
Height
9.1
Length
7.4
Weight
1.10010668738
Width
0.6
NumberOfItems
1

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