Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

Product ID: 0749452633 Condition: New

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Product Description

Luxury World: The Past, Present and Future of Luxury Brands


The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?

Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.

Technical Specifications

Country
USA
Brand
Kogan Page
Manufacturer
Kogan Page
Binding
Hardcover
PartNumber
0749452633_used
Model
0749452633_used
Height
9.53
Length
6.41731
Weight
1.3999353637
Width
0.83
ReleaseDate
2009-10-27T00:00:01Z
NumberOfItems
1