Managing Corporate Social Responsibility: A Communication Approach
Product Description
Managing Corporate Social Responsibility: A Communication Approach
- Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model
- Discusses ways to maximize the use of social media andtraditional media throughout the process
- Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA.
- Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness
Technical Specifications
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