Media Planning Workbook, 5th Edition
Product ID: 0844235024
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Product Description
Media Planning Workbook, 5th Edition
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.
Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
Technical Specifications
Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw-Hill
Binding
Paperback
ItemPartNumber
YES962598
UnitCount
1
EANs
9780844235028
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