Pricing Strategy: Setting Price Levels, Managing Price

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Hardcover
UnitCount 1
EANs 9780538480888
ReleaseDate 0000-00-00

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures