Social Media Marketing

The Best Digital Marketing Campaigns in the World II

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

The Culture of Connectivity: A Critical History of Social Media

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Marketing Research Essentials