The Delta Project: Discovering New Sources of Profitability in

The Delta Project: Discovering New Sources of Profitability in a Networked Economy

Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber Illustrated
ReleaseDate 2001-10-11
UnitCount 1
EANs 9780312240462

The Delta Project: Discovering New Sources of Profitability in a Networked Economy