Tourism: The Business of Travel

Tourism: The Business of Travel

Â Written in a conversational style, this book views the industry from a business perspectiveâ€”examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
Country USA
Brand PEARSON EDUCATION
Manufacturer Prentice Hall
Binding Paperback
UnitCount 1
EANs 9780137147298
ReleaseDate 0000-00-00

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