Yoga Inc: A Journey Through The Big Business Of Yoga

Yoga Inc: A Journey Through The Big Business Of Yoga
- Used Book in Good Condition
Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secularâ€”and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large â€œMcYogaâ€ chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good karma intact?
Country USA
Brand Viking Drill & Tool
Manufacturer Viking
Binding Hardcover
ReleaseDate 2009-03-03
UnitCount 1
EANs 9780670068432

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