By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
The book is definitely appealing to
everyone out there who is on the lookout for an informative book that
will serve as a guide with a special regard to the field of shopping and
how to follow it in a more proportionate you’d
love that to be. and that particular book I happen to have here with me
here is none other than this one here that goes by the name of By
Invitation Only: How We Built Guilt and Changed the Way Millions Shop
which is authored by the two authors who are close friends by the way
whom are Alexis Maybank and Alexandra Wikis Wilson
whom they met at a mixer for new students at Harvard Business School.
Alexis had just ended a four-year run at eBay during the dotcom boom and
bust. Alexandra had just spent three years as an investment banker at
Merrill Lynch. Now they were entering the country’s
top training ground for future titans of Wall Street and the Fortune
500. The funny thing is that as they happen to be the heavyweights in
finance or consulting or corporate management but they too never knew
one day they will themselves being the at the bleeding-edge intersection
of fashion and technology which they have named it Gilt Groupe which
was launched by Alexis, Alexandra, and three colleagues in 2007.
As
Alexis and Alexandra write about the day Gilt.com went live: “We had
created a website that could potentially change the rules of retail, for
both shoppers and brands. If shopping was traditionally a slow,
leisurely activity that might consume an entire day, it would now be
competitive, addictive, urgent, thrilling—a
rush delivered at the same time each day. Shopping would become not
just easier, but so much fun.” You will even be ecstatic having to
discover that the company even now boosts brands such as Valentino,
Christian Louboutin, and Zac Posen got on board, would shoppers embrace
such a website? Would the kind of people who love high-end fashion
really visit a new online sale each day?
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