Consumer Behavior: Buying, Having, and Being
Product ID: 0136110924
Condition: New
Payflex: Pay in 4 interest-free payments of R748.00. Read the FAQ
R 2,992
includes Duties & VAT
Delivery: 10-20 working days
Ships from USA warehouse.
Secure Transaction
VISA
Mastercard
payflex
ozow
Product Description
Consumer Behavior: Buying, Having, and Being
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Technical Specifications
Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson College Div
Binding
Hardcover
Height
11.25
Length
8.75
Weight
3.54062392772
Width
1.25
NumberOfItems
1
You might also like
Marketing: The Core
Practical Financial Management
Business Law Today, Standard: Text and Summarized Cases (Miller Business Law Today Family)
Marketing Research (7th Edition)
ABC's of Relationship Selling through Service
International Marketing
Social Media Marketing
International Marketing
Statistics for Business & Economics
Kleppner's Advertising Procedure (18th Edition)