New Products Management

New Products Management

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a â€œnew product.â€ Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber 43171-301810
UnitCount 1
EANs 9780078029042
ReleaseDate 0000-00-00

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