The New Rules of Marketing and PR

The New Rules of Marketing and PR

Keeping up with the competitors can be very difficult at times as you have to be up to date with the latest rules of the competition environment. That requires you to know how, when who and what, basically to think like your customers, your target market and mostly to be ahead of your competition at all time.  Books are here to help us with things we not clear with or don’t know much about we can just consider them as our guardians. For instead you have a small business but you don’t know much about marketing which is a very vital weapon in the business and have idea about PR(Public Relations), what do you do hire a person to do ? And lose those few Rands on something you could’ve done yourself? No! you refer to The New Rules of Marketing and PR book.  The New Rules of Marketing and PR show you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

Date Added: 27 Jul 2010 12:16:35