Bose
Bose Corporation develops
and manufactures audio devices (including speakers, amplifiers,
headphones, automotive sound systems for luxury cars), automotive
suspension systems, and performs some general research (such as
debunking cold fusion). The company was founded in 1964 by Amar G.
Bose, a professor of electrical engineering (who retired in 2005) at the
Massachusetts Institute of Technology. Bose has contracts with the US
military (Navy, Air Force & Army) and NASA. Amar Bose is still the
Chairman and primary stockholder, and also holds the title of Technical
Director.
Bose’s first store was opened in 1993 at Kittery, Maine. Since then
Bose has opened 160 stores in the United States and numerous locations
worldwide. In Britain there are 8 Bose stores, including one on Regent
Street. Bose stores feature a 15 to 25 seat theater which has a short
film that demonstrates a Lifestyle Home
Entertainment System using a high-definition front LCD projector.
At one point in the show a three-sided box is placed in front of the
center speaker, and the Lifestyle system automatically adjusts and
corrects the sound in the room via AdaptIQ technology.
Bose is a very trusted brand and its references speak for it as the
references are well known big brands. Bose produces a range of speakers
and audio products for automotive use. Different Bose audio systems
are available in vehicles with most GM labels (including Buick, Holden,
Cadillac, Chevrolet, GMC, Hummer, Pontiac and Saab), as well as in
some European models from Alfa Romeo, Audi, Ferrari, Lancia,
Maserati, Maybach, Mercedes-Benz, Porsche and Renault, and also in some
Japanese-production cars, like Nissan, Infiniti and Mazda. Bose
currently does not offer its car audio products on an aftermarket basis
in order to ensure proper integration and appropriate in-cabin acoustic
adaptation.At the 2007 auto show in Geneva, Switzerland Bose launched a
new media system—incorporating stereo, navigation, and hands free
calling—with the Ferrari 612 Scaglietti. In 2007 the Bose media system
won the International Telematics Award for the "Best Storage Solution
for In-Car Environment".
