FIFA 10 (FIFA Soccer 10 is available for the PlayStation 3, Xbox 360, Microsoft Windows, PlayStation 2 and Wii Handheld versions of the game were also released for the iPhone and iPod Touch, Nintendo DS, PlayStation Portable, and mobile phones. Before the release of the official game a demo game was released to Xbox 360, PlayStation3, and PC on 10 September in Europe. One can say the release of the game was a great step taken by the franchise.
The official game out few changes to it like; The Manager Mode has been revamped for FIFA 10, with many previous issues and criticisms addressed. EA has claimed that over 50 key improvements have been made to the PlayStation 3 and Xbox 360 versions. Among these improvements are: The "Total Football Experience" is a new feature in which football news from around the Manager Mode world is visible, including player transfers, fixtures and results in foreign leagues. A new "Assistant Manager" can be used to take care of the team's line-up and to rotate the squad based on importance of the upcoming match. For example, if the next match is against a low rated team, he will make sure that players normally on the bench will start the match. Pre-season friendlies have been introduced to the Xbox 360 and PlayStation 3 versions of the game, as a chance to flatten out any wrinkles in a team's lineup before the domestic season begins. The transfer system has been made more authentic, as money is no longer the monopolizing factor in acquiring a player. The acceptance of an offer will be based on factors such as the number of players in your squad in the same position, and the promise of higher-level competition outside the domestic league, such as the Europa League or Champions League. Game performance, demands placed on the player, and achievements based on the player's particular position. There are three categories for gaining experience: "mental", "physical", and "skill". Younger players with higher potential will gain experience much fasqter, and each player will have an individual growth point, which in turn promises more authentic player growth patterns.
According to EA, the latest edition in FIFA series is the fastest selling sports game ever in Europe, selling 1.7 million copies in its first week. FIFA 10 sales could rise as much as 30 percent year-over-year in Europe, making FIFA the most profitable EA Sports title, thanks to its global audience and lower license costs, compared to the Madden series. It is the biggest All Formats No1 launch since Grand Theft Auto IV, generating 48% more sales than its predecessor, FIFA 09 edging past Grand Theft Auto: San Andreas.