Fisher
Price
Fisher-Price
is a company that produces toys for infants and children,
headquartered in East Aurora, New York. Fisher-Price has created
approximately 5,000 different toys since the early 1930s. One of
Fisher-Price’s best-known lines is Little
People toys, which includes people and animal figures along with
various play sets such as a house, farm, school, garage and vehicles.
The figures, which originally were wooden peg-style characters, are now
molded of plastic and have detailed features.
In addition to Little People, some of the toys and toy brands that
have remained popular for many years include Power Wheels, View-Master,
Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. Other
brands marketed under the Fisher-Price name include Disney, Sesame
Street and Barney, Dora the Explorer and See 'n Say. Fisher-Price also
designs and sells infant care products and has begun developing
electronic toys for preschoolers. In 2009, Fisher-Price bought all toy
rights to Thomas & Friends except for the Learning Curve Wooden
products.
Early toys were made of heavy steel parts and ponderosa pine, which
resisted splintering and held up well to heavy use. The details and
charm were added with colorful lithographic labels. Mrs. Price was the
first Art Director and designed push-pull toys for the opening line,
based on characters from her children's books. There are ranges of
toys, for 5months babies to 5years kids. All categories you can think
of are available .i.e.
Action Figures & Adventure Toys, Educational Toys, Electronic
Toys, Musical Toys and Kitchen Sets & Play Food.
