United Brands LLC based in Beverly Hills, have released their top 10 lists in the disciplines of jewelry, diamond and watch brands in the world for 2009. According to president of United Brands, Lyle M. Rose, the brands were assessed on the basis of product quality, design commitment, consumer value, consumer recognition, brand differentiation and marketing effectiveness.  

Japanese brand Seiko, made the Top 10 Watch Brands - Entry level, along with Swatch, Fossil and Guess. United Brands is a US based management and consulting firm, specialising in creative management and concept marketing. The Top 10 List follows Seiko’s launch of the 2009 Premier Collection dress watch. 

The new collection is classically refined but with a modern expression. The Kinetik Dierct Moon Phase is the star of the collection, the design and look based on the beauty and harmony between the eternal motion of celestial bodies. Although fully in line with Seiko’s pristine charm, the design is completely original.  

The Kinetic Direct Drive syncs with the most traditional of all time indicators – the phases of the moon. The calendar functions are operated by the single crown, the same crown that uses the kinetic energy generated by the wearer, to power the watch.