The TAG Heuer Company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an 'oscillating pinion' still used by major watchmakers for mechanical chronographs. Heuer introduced its first wrist chronograph in 1914. The crown was at the twelve o'clock position, as these first wrist chronographs were adapted from pocket chronographs. In 1916, Heuer introduced the "Micrograph", the first stopwatch accurate to 1/100th of a second.
This model was soon followed by the "Semikrograph", a stopwatch that offered 1/50th of a second timing, as well as a split-second function (which allows the user to determine the interval between two contestants or events).
TAG Heuer is known for producing luxury timepieces. The lines include Formula One, Aquaracer, Link, Carrera, Monaco and Grand Carrera. Tag Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood. Tag Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920s, the Skiing World Championships, the Formula One World Championships and having developed a watch for the McLaren F1 team.
The brand has also had a long list of sports and Hollywood ambassadors.
The elite TAG Heuer Men's Grand Carrera Automatic Chronometer Leather Watch includes a chronometer certification that guarantees its superior components and precise timekeeping. Sleek, professional, and luxurious, the TAG Heuer Carrera automatic watch for men is an exquisite timepiece for both business and pleasure. Streamlined, modern style meets a classic design in the TAG Heuer Carrera automatic women's watch, which adds a sparkling accent thanks to the 13 tiny white diamonds placed as hour markers (two at 12 o'clock) on the lustrous mother-of-pearl dial.