Baby Einstein is a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music, art, and poetry are prominently explored. These products are currently made by a division of the Walt Disney Company, marketed under the slogan, "Where Discovery Begins". The Baby Einstein Company pays a significant amount of money to Corbis, on behalf of the estate of renowned physicist Albert Einstein, for the use of the Einstein name, though the products have virtually nothing to do with Einstein or his work.
The Baby Einstein Company offers a collection of products including books, music CDs, DVDs, toys, activity gear and a feeding line.
There are over 20 DVDs in the Baby Einstein line, including:
Baby Mozart (February 1998, re-released in August 2009)
Baby Beethoven (October 2002, re-released in August 2009)
Lullaby Time (25th release in the series, October 2007)
My First Signs (March 2007)
Baby Monet (February 2005)
Baby Noah (October 2004)
In 2009, after 10 years with a focus on classical music, Baby Einstein released a world music-focused line of products including:
World Animal Adventure DVD (September 2009)
World Music DVD (March 2009)
World Music CD
Around the World toys and gear
Baby Einstein has creatively incorporated the paintings of Vincent Van Gogh, together with original poems, beautiful classical music and the hilarious antics of an art-loving puppet, this vibrant voyage will transport you and your baby into an interactive rainbow of sights and sounds as you explore and celebrate this colorful, captivating, ever-changing world together!