Diesel
Diesel is an
Italian design company. It is best known for clothing aimed at the
young adult market, particularly jeans, but
the brand can now be found on everything from underwear to fragrances.
The company is owned by its founder Renzo Rosso, and is based in
Molvena in northern Italy. The company was founded by Renzo Rosso and
his former boss Adriano Goldschmied of the AG Jeans company,
in 1978. Diesel's milestone years include 1985 (Renzo's complete
acquisition of the company), 1988 the hiring straight out of fashion
college of current head designer and Creative Director Wilbert Das, 1991
(beginning of the international marketing strategy) and 1996 (opening
of Diesel's first flagship store on New York City's Lexington Avenue).
In February 2007, the company launched a major intimates and beachwear
division for men and women that is carried in the retail and department
stores.
Diesel also offers collections of footwear,
intimate (underwear), and bags. Diesel's licensed collections are
eyewear (made with Safilo), jewelry and watches (Fossil), and
fragrances (L'Oréal). L'Oreal and Diesel
launched Fuel for Life (for him and for her) in the fall of 2007. A
mini-collection for Adidas was launched in 2008 called Adidas Originals
Denim by Diesel.
Ladies can walk the walk with the pump from Diesel Canvas upper in a
bright sunflower hue with sleek, contrasting leather overlays at the
toe and ankle the webbed approximately “3 3/4" high heel offers a modern
silhouette that promises to demonstrate your taste in fashion! For
men- there is a black leather band, stainless steel case, mineral
crystal. Display is accented with red, water resistant. Kids can also
look great with diesel’s kids range.
