Fossil
watch
fossil
Inc. is a designer and manufacturer of clothing and accessories,
primarily watches and jewelry, but also sunglasses, wallets and Hand
Bags, based in Richardson, Texas, United States. Their brands include
Fossil, Relic, Abacus, Burberry,
Emporio Armani, Michele Watch and Zodiac Watches. Fossil was founded in
1984 as Overseas Products International. Their main product was
fashion watches with a retro look. In 1990, they introduced leather
goods under the Fossil brand, and the Relic line of watches.
Fossil has been very successful with its own brands and this success
has led to companies coming to Fossil to create licensed watch lines.
The licensed watch lines that Fossil designs, manufactures, and
distributes include Burberry, DKNY, Emporio Armani,
Columbia Sportswear, Diesel, Frank Gehry, Philippe Starck, Michael
Kors, Callaway Golf, Davis Cup, Marc Jacobs and Adidas. When
referencing Fossil's watch lines, they are generally regarded as a
"manufacturer"; However, Fossil only assembles watches, using pre-made
movements and only designing the cases and dials of the watch.
In addition, the company produces collectibles, some of which are
based on popular films or pop culture characters. Previous designs have
include: Superman, Batman, Wonder Woman, Elvis Presley, "Pirates of
the Caribbean", Flash, Green Lantern, Snoopy, Pokémon, Star Wars, "Chronicles
of Narnia" and Disney's "Cars". The company released Wrist PDA
which is a tiny Palm OS-based PDA worn like a watch.
In 2006, Fossil released a Caller ID watch. Also in 2006, Fossil
teamed up with the NFL to make the official watch collection for each
team. Fossil also caters to special markets that seek to customize
products.
Fossil won awards for "Most Effective Use of Online Creative" and "Best
of Show" awards for the 6th Annual DFWIMA Excellence in Interactive
Marketing (in 2006)
